Over the last few years, we have seen a boom in the field of digital marketing. Earlier all the marketing needs were fulfilled by traditional marketing methods. However, in today’s world, healthcare digital marketing is crucial. Having a digital presence for your healthcare organization is not enough, what matters is a strong presence. To be successful online, you need to have a complete strategy that includes a market-driven responsive website, display advertising, blogs, search advertising, search engine optimization, social media, and more. All the above-mentioned online strategies should be worked collectively to drive better response. read more : https://www.digitalsaline.com/hospitals-digital-marketing-agency

The healthcare industry is continuously pursuing technological advancement. Whether it’s a new, improved treatment, a groundbreaking facility or the expansion of physician specialties, healthcare organizations are always working to provide an advanced level of care for the patients.

Unlike other industries, healthcare serves a wide-range of audience. Today’s consumers are becoming more and more dependent on apps and websites to take healthcare decisions.

In today’s competitive world having a digital presence for your healthcare organization is not enough, you need to have a strong online presence. In order to win online, you need to have a……  read more: https://www.digitalsaline.com/healthcare-digital-marketing-agency

At Digital Saline, we specialize in digital marketing for doctors, digital marketing for hospitals, digital marketing for healthcare companies and digital marketing for healthcare startups as well. With a Doctor at the helm who combines his knowledge of medicine and his experience of working in the medico-marketing team for different Indian and multinational pharmaceutical companies with his digital marketing acumen, you can be assured of the best healthcare marketing strategy development and … to read more : https://www.digitalsaline.com/

If you have a healthcare business that you are responsible for, you would be looking at different ways to effectively market and reach out to potential customers. Digital Saline can help you with healthcare marketing for your business.

There may have been instances wherein you question, ‘which is the best healthcare marketing agency in India?’ or  ‘how to market your healthcare brand’ or ‘which is the best digital marketing company in Mumbai’?

Well, the answer is Digital Saline. So, how can Digital Saline help?
-It is very cost effective. 
-It specializes in social media marketing for doctors.
-It has a Doctor at the helm who brings to the fore his medical knowledge along with his proficiency of digital marketing. 
– It provides analysis reports to track where your money was spent and what was the audience that interacted with your digital marketing campaign.

Medical marketing or rather medico-marketing is a term commonly used in the Pharmaceutical business vocabulary. A good pharmaceutical company has a medical team who work for a hand in glove with the marketing team to develop concepts that the team wish to communicate and harp upon in the subsequent communication to Doctors.

For more info you can read the blogs – https://www.digitalsaline.com/blogs/read/3-ways-to-effectively-use-the-digital-platform-for-medical-marketing

The Healthcare industry constantly pursues the recent technological development. Whether it’s a new treatment, improved treatment, a groundbreaking facility or an expansion of physician specialities. Healthcare organizations work constantly to offer a higher level of care for patients.

Healthcare industry is different from other organization where they serve a larger number of audiences.
For more info you can read the blogs – https://www.digitalsaline.com/blogs/read/how-to-find-the-most-suitable-healthcare-advertising-agency-for-your-medical-business

HOW DO YOU PLAN FOR THE BUDGET FOR DIGITAL MARKETING FOR YOUR PHARMACEUTICAL COMPANY

The first step is to identify a healthcare digital marketing agency. Discuss with the agency regarding their experience in the field of pharmaceutical advertising or medical advertising. If the company has a doctor onboard, it would greatly benefit to explain your product and get an insight of pharmaceutical marketing from an expert.

For more info you can readthe blogs -https://www.digitalsaline.com/blogs/read/digital-marketing-for-pharmaceutical-companies

Making sure of the following factors would help you with Google Ads for your clinic or hospital:

1.) Setting the right budget: You may want to cut down on the costs however, these ads typically pay per click ads. What this means is that if enough number of patients have already clicked on your ads and exhausted your budget, your ad will not showcase to the next prospective client. Therefore, your digital agency needs to factor that and optimize your ads accordingly.

For more info you can readthe blogs -https://www.digitalsaline.com/blogs/read/google-ads-for-doctors-3-key-points-to-get-it-right

Why you should work on your Google My Business page: 
• More than 80 % of all SEARCHES happen on Google and the results are displayed including for healthcare providers are the one’s which are closest to the physical location of the SEARCHER or patient.
• If you have a verified account on Google my Business you increase your chances many fold to be seen there., etc

For more info you can readthe blogs – 
https://www.digitalsaline.com/blogs/read/how-doctors-can-get-a-5-star-review-for-their-clinic-or-hospital-on-google-my-business

Why digital healthcare?

1. Many elderly are reading up and getting online health information from the net either for themselves or for their partner.

2. Elderly persons looking for medical procedures often researched most experts and reputed hospitals for super specialties before undergoing the same. 

3. There are growing numbers of elders joining social media platforms like Facebook. These platforms are often used to discuss and share innovations, endorse a practice, recommend treatments. 

4. Seniors can book an appointment online to cut the wait time at clinics and hospitals. 

5. Doctors and hospitals are sending appointment reminders via SMS or emails to remind patients on ensuing visits.

6. With electronic health records kept by the doctor, an older patient need not carry his/her case file of papers to the doctor. Alternatively, with records in electronic form the doctor can even access the same without the patient being in front of him. Also, children who may be living abroad and want to check on the health of their parents, can access these digital medical reports easily.

7. Requesting prescription refills electronically are now an option for the elderly. To revisit a doctor only for a fresh prescription can be prevented.

8. Digital marketing for doctors is on the rise with medical practitioners wanting to get closer to their well-informed and internet savvy patients.

9. With the elderly population growing, doctors are faced with heaps and heaps of medical data. A company like IBM with its program, ‘Watson’, is assisting doctors with algorithms to sort and read complex data files within the shortest time period. This facilitates faster diagnosis of the growing elderly patients.

10. With digital healthcare and telemedicine, it is easier for specialists to share their knowledge and expertise with doctors working in remote areas. This way an elderly person in the remotest area of India can avail of the medical treatment.

11. There are agencies that provide all day nurses for the elderly. One can search for such healthcare providers online to utilize their professional services.

12. The concept of ‘aging in place’ or ‘aging at home’ for the elderly is becoming more accessible to the elderly. Technology is now available at the doorstep of the elderly; enabling them to monitor their ailments, stay connected with their doctors, share medical records with family members, all this and more from the familiar environment of one’s own home. 

13. Today with the increasing number of nuclear families, apps like Facetime, WhatsApp calling, Skype help elders to stay in touch with their children who have left their nest. These apps allow face-to-face interaction that makes it comfortable for the elderly person to view their children and grandchildren without having to travel miles. This feeling of acceptance rids any form of depression.

14. Health Apps are also on the rise. In India there are over 60,000 health care related apps. These apps range from symptom checkers to those that support ECG readers. A digital healthcare company like UCare, Mumbai, provides the elderly with smart wearable’s and portable monitors to connect patients remotely to their doctors. 
 
15. Amazon Echo and similar voice based interfaces are being sought after by elders to remind them to schedule their medications and doctor appointments. 

16. With the availability of GPS technology today it is easier to track an elderly. When suffering from Alzheimer’s an elderly person can forget their way back home. In such cases, it is easier for a family member to track the elderly while at the same time not putting a restriction on their movements.

Digitalization has entered many arenas of Indian healthcare. We are at the threshold of a digital healthcare revolution. From digital marketing for doctors to digital marketing for hospitals, from telemedicine to wearable devises, from medical advertising to healthcare tourism, it’s an endless list of opportunities.

Conclusion: Yes, our elderly are integrating technology into their health care.
The elderly in India today are more knowledgeable and receptive to digital communication. They pursue healthy lifestyles and routine checkups.
Business models are changing for Indian doctors, medical centers and hospitals. By 2025, India will have to integrate digital healthcare for a much higher doctor patient engagement for its growing elderly populace throughout the country.

For more info visit the link below –

Sources – www.digitalsaline.com/blogs/read/is-the-aging-population-of-india-ready-for-digital-healthcare